🥊🎤 How I Put Together Boxing and Comedy Events (And How You Can Too—with Confidence)
- Jedro Magtoto
- Jul 9
- 3 min read
Updated: Jul 10
Think putting on an event is complicated?
It doesn’t have to be.
If you’ve ever wanted to throw your own show—whether it’s boxing, comedy, or anything in between—this blog is your sign to go for it. I’ve been producing both amateur boxing cards and comedy shows over the last few years, and I can tell you one thing: confidence is the real headliner.
Let’s break it down, step-by-step, the same way I do it every time—no fluff, no theory, just real action you can take today.
Step 1: 🎯 Decide How Many People You Want in the Room
Don’t try to rent out Madison Square Garden on your first go.
Start small. It’s better to sell out a cozy venue than stress over empty seats in a huge one.
What I did:
Boxing: Targeted 100–120 seats. Based on community interest, we knew we could fill it.
Comedy: Aimed for 40–50 seats. Perfect for a first intimate comedy night.
Ask yourself: “What number feels like a win for me?”
Step 2: 🏢 Find and Book the Right Venue
Search Google. Hit up Facebook. Make those calls. Ask the key questions:
Capacity
Costs and deposit
Services provided (bar, chairs, audio?)
Insurance requirements (some need it, some don’t)
What I did:
Boxing: Found a hall that could fit a full-size ring and 120 seats. Got insurance through the BC Boxing Commission. Paid the deposit. Locked it in.
Comedy: Googled and messaged local spots. Scored a venue that fit our vibe perfectly. Paid the deposit and didn’t need insurance—unless someone heckled a little too hard.
Keynote Comedy Event I produced
Step 3: 🎤 Book Talent & Services
Visualize the night from the audience’s first step in to the last cheer. What needs to be in place?
What I did:
Boxing: Contacted boxing clubs. Lined up 16–20 fighters for 8–10 bouts. Booked ring setup, DJ, food services, and security. Bonus: I had a partner with event experience.
Comedy: Reached into my comic network. Landed a solid headliner (shoutout Ola Dada). Lined up a 6-comic roster including yours truly. Let the laughs roll.
Step 4: 📣 Market the Hell Out of It
Time to let the world know what you’ve cooked up. This is where your confidence grows through the grind.
Use everything:
Social media
E-flyers
Reels
Posters
Word-of-mouth
DM, text, email, smoke signals (okay maybe not those)
What I did:
Boxing: Got a flyer designed. Posted everywhere. Made ticket sales online. Sent Press Release to local newspaper. Showed up at other boxing events to network, rep the “Proving Grounds” brand, and recruit future fighters.
Comedy: DIY'd the flyer using a free app. Created an Instagram for “Keynote Comedy” @keynotecomedy. Posted relentlessly. Designed my own graphics (they got better every time). Sent that flyer to EVERYONE I knew.
Confidence booster tip: Action builds confidence. You learn by doing—and tweaking as you go.
Step 5: 📋 Plan Everything Like a Boss
Now comes the part that separates the dreamers from the doers: organization.
Write. It. All. Down.
Key categories:
Guest list
Talent lineup
Ticket holders
Volunteers
Set-up time
Showtime plan
Takedown details
What I did:
Boxing: Had a master list of fighters, backup plans for injuries, printed tickets, volunteer assignments, and checklists galore.
Comedy: Booked talent. Used ticketing software for the guest list. Square reader ready at the door. Wrote out the show plan. Nailed it.
🎤🥊 Final Thoughts: Confidence Is Your Corner Coach
Boxing and comedy might look like opposites, but at their core, both are about timing, talent, and taking a swing.
If I can put together a show, you absolutely can too. Start small. Get creative. Be relentless.
And if you want a bit of help? I got you.
DM me or sign up for The Confidence Movement. I’ll show you how to go from spectator to showrunner.
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